John has had a 20 year career in B2B media, specialising in financial conferences. He has had a consistent track record in driving sales growth in a range of market-leading brands and he co-founded a successful media start-up that was sold to Euromoney (part of the Daily Mail Group).
John started his career at IIR (now Informa), the world's largest conference producer, before leaving to head the sales team at Risk Conferences. In 2001, John co-founded Capacity Media, that was eventually sold to Euromoney and today remains one of the latter’s most profitable divisions.
Before starting 1LoD John ran Euromoney’s Capital Markets conferences.